Digital Marketing &
E-Commerce
Course Description
This course will equip you with the skills you need to apply to entry-level roles in these fields. People who work in E-Commerce and Digital Marketing assist their companies in acquiring new clients, interacting with those clients through various digital platforms, and promoting transactions like purchases and client loyalty. In this course, you'll learn about entry-level positions in E-Commerce and digital marketing and their respective duties and responsibilities within an organisation. Additionally, you'll discover how the marketing funnel affects the consumer journey.
What you'll learn
Developing your web presence and online Strategy
Capturing attention Online
Creating a website and its significance.
Social Media Promotion
Content Advertising
Designing and editing tools for beginners to learn
Google Ads
Search Engine Optimization
Google Ananlytics
Who this course is for
College students that wish to study Digital Marketing.
New business owners that are unsure about where to begin.
Marketing professionals or independent contractors seeking to master the fundamentals of Online Marketing.
Anyone wishing to enhance their CV with highly lucrative skills.
After the course, you'll leave with...
Define the fields of Digital Marketing and E-Commerce.
Describe the job responsibilities of an entry-level digital marketer and E-Commerce specialist.
Explain the concept of a marketing funnel.
Understand the elements and goals of a Digital Marketing and E-Commerce strategy.
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